A performance-driven vertical video ad (Direct Response / Short-form) created for David Ondrej to promote Mercury 2, an AI tool. Starting with nothing more than a single raw talking-head take, the goal was to craft a high-converting, tech-forward ad engineered for peak scroll-stopping power and audience retention.

Key Highlights

• Full Visual Build from Scratch: Sourced external high-tech b-roll, generated clean product UI demonstrations, and utilized strategic jump cuts and reframing to keep the single-angle shot visually engaging.

• Motion Graphics & Product Showcasing: Built bespoke UI overlays, feature callouts, and clean animated mockups to tangibly demonstrate the AI’s value proposition without cluttering the screen.

• Kinetic Captions & Visual Hooking: Fast, stylized animated text highlighting key trigger words to maximize watch time, drive clarity, and ensure full impact on sound-off feeds.

• Commercial Sound Design: Precision audio cues (digital accents, smooth risers, subtle whooshes) layered with an upbeat, modern synth track to drive authority and urgency.

Workflow Integration Produced end-to-end starting solely from an unedited talking-head video file: speech pacing and trimming, asset sourcing, motion graphics, sound mix, and delivery of conversion-optimized master files ready for paid media and organic distribution.